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A large amount of character goods of Japan company and counterfeit goods such as cosmetics are sold on the major shopping site in China, and the consultation drawn to Ministry of Economy, Trade and Industry is a spurt lingua in this year.

In shopping site "Taobao" of the Chinese biggest business, various merchandise such as garments, cosmetics, the interior general merchandise, and food is sold. Japan..tfamiliar in..character goods..a lot..Doraemon..Red Bean Bread Man..stuffed animal..goods..Japanese manufacturer..dress.

- "The imitation is sold with Taobao. "
The stuffed animal of the Doraemon of 50cm is sold by 54.90 origins (about 705 yen) in "Taobao". It seems to put the photograph of the stuffed animal of inferior Doraemon by several points as an example of the imitation next to the product photography, and to insist that merchandise is a real thing.
However, the person in charge of export Japan (Osakashi) that produces the foreign language site for Japan company specifies though it is not understood whether this stuffed animal is an imitation, "It is correct that the imitation is sold with Taobao".

｢Counterfeit goods of the merchandise of Japan are sold because made in Japan has the brand power, and it is popular among Chinese. Taobao ..trader.. has cannot the control though it is a trader that only Taobao lends the place, and sells actually. ｣
The seller of counterfeit goods is also elaborate. It seems to put the photograph of plural counterfeit goods like Doraemon's stuffed animal next to the product photography, and there to be often a seller who appeals for the real thing.

The Ministry of Economy, Trade and Industry production industry bureau is a dissemination lingua on June 30, 2010 as for the finding concerning counterfeit goods and the pirate edition. The consultation and the information service accepted from Japan company etc. in 09 are 1016 according to it, and it has increased to about five times for 08 years. It is thought that the site where counterfeit goods are sold by the spread of the Internet is a spurt lingua.

- Most of the Japanese merchandise sold with the net imitates it.
The imitation damage rate in foreign countries ..62.0%.. projects China, and continues with 24.2% in Taiwan and 22.2% in South Korea according to Ministry of Economy, Trade and Industry (fiscal year 2008).
China is "One large manufacturing base in the world", and counterfeit goods of all the merchandise of Japan company are produced. I hear that coast in Guangdong Province, Zhejiang Province, Jiangsu Province, and Fujian Province, etc. is moving the manufacturing region to the inland where the control of authorities is not severe at the center recently.

About 50 percent was damage such as the sales dealing with of counterfeit goods on the Internet among Japan company that received the imitation damage.
The legislation related to the Internet is unfinished in China, and "The prevalence of counterfeit goods in the major site is a very high situation" and Ministry of Economy, Trade and Industry see.

The prevalence (proportion of counterfeit goods) was calculated by buying nine merchandise items of Japan company to which this ministry was sold on three major sites of China in fiscal year 2009, and executing the Shinnise judgment. It was high, and as a result, the toy was 93.3%, and the clock was 73.2% in the proportion that the imitation occupied 99.5% all counterfeit goods cosmetics and character goods of Japan company in clothes of Japan company.

The number also of cases to sell counterfeit goods on not only the site for the user (B2C) but also a corporate (B2B) site increases.
It is feared when the handling unit of merchandise is large, and it becomes a more serious problem on B2B site because of the enlargement of B2B site.

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 marketing, and the function such as the product developments in Tokyo to the appliance maker of a Chinese the greatest the eighth and this summer.
Needs for low-priced goods became strong, and the inside and the house electric appliance that the economic environment retreats were judged to be able to incorporate "Cheap consumer electronics" demand with a constant at a low price quality and function.

Haiarl establishes the marketer and Haiarljapansals (Osakashi Chuoku) in Osakashi in January, 2002.
Joint venture "Sanyo Haiarl" that sells the Haiarl product with Sanyo Electric is also established in February of the same year, and it has worked on the marketing of the consumer electronics that makes the low price a selling point in Japan-domestic.
However, a cheap consumer electronics doesn't take root in Japan that values the quality, and there is details that eliminated the joint venture with Sanyo in 19.

This time, the purpose of establishing the foothold that can be called the conning tower of the Japanese market development again is go up rate of awareness and the quality of the this company product, and furthermore for Japan to be able to judge that the latent demand to a cheap consumer electronics has risen.
Moreover, there are circumstances that all companies withdraw and there are few rivals though also provide the second brand etc. also by the major manufacturer in Japan, and entered a cheap consumer electronics, too.

The foothold established as "Tokyo branch" opens the business team etc. that take charge of the research team that undertakes the investigation of Japanese market, the product development team, and sales. The development worker is dispatched from a Chinese headquarters besides reinforcing it sequentially according to the situation and the product development etc. for Japan also do the business worker.

First television CM is telecasted according to this within the year.
In addition, it is scheduled to strike to the high-priced cingulum marketplace the main force of Japanese manufacturer at 22 fiscal years and to go out.
It is scheduled to expand from 7.6 billion yen at 20 fiscal years as a result the top line at 21 fiscal years 10 billion yen that falls to 32% increase.

Source(goo news Sankei)
http://news.goo.ne.jp/article/sankei/business/m20090509031.html